The Reading List: Digital Media & Storytelling News, Tips from Around the Web

Photo by  Raoul Trifan  via Flickr (CC)

Photo by Raoul Trifan via Flickr (CC)

If you’re busy like me, you don’t have much time to scour the web for interesting and useful information every day. I subscribe to all sorts of lists related to digital media, but those emails sometimes go unread for days — waiting until I have a block of time to read through and discover some gems. I save the best for posterity by clipping them into my Evernote notebooks.

So, I realized, why not share those clipable discoveries?

I’ll post a  reading list weekly (give or take), sharing the top 5 interesting or useful pieces of content I run across. (Notice I didn’t say articles or posts. Video, infographics, memes — nothing’s off limits.)

Here are my top pics from the past couple of weeks:

1. The Digital Storyteller’s Toolkit: A Primer

Following its report “Digital Storytelling for Social Impact (also a great resource), the Rockefeller Foundation released a comprehensive assessment of social media platforms for storytelling. Although it’s geared to nonprofits, this assessment has some great insights for anyone using storytelling for marketing and PR.

The report (still in draft form) includes pros and cons for email and social media platforms, ranging from the more general (Facebook, Twitter, LinkedIn etc) to video (YouTube, Vimeo, Vine), audio (Podbeam etc) and curation (like Flipboard and Pinterest). It also ventures into a few more experimental platforms (and what storyteller doesn’t like to experiment?).

2. Theme Week: How to Repurpose Your Content [and Why You Should Do It!]

It goes without saying that repurposing content extends the mileage for all those great stories you’re creating in all formats. But repurposing well takes… well, work.

The ProBlogger post by Darren Rowse goes into great detail on how to — and how not to — repurpose that great content that you spent so much time creating. It doesn’t necessarily mean rewriting and repromoting. His list of ideas for new mediums is quite extensive (from slide decks and infographics to workshops and guest posts) and I think you’ll find some inspiration there.

A key with repurposing content is to present something that relates to the original content but that doesn’t present exactly the same information. This means if your readers do see the repurposed content in different forms, they don’t get annoyed by hearing the same thing over and over again. (Darren Rowse)

 

Image courtesy renjith krishnan (via freedigitalphotos.net

Image courtesy renjith krishnan (via freedigitalphotos.net)

3. SlideShare Best Practices: How to Turn Written Content into a Winning Slide Deck

While you’re thinking about repurposing content, read this Copyblogger post on how to use SlideShare well. If you haven’t used SlideShare or are still trying to figure it out, this article will guide you through the steps, from the story structure down to font use.

I don’t use SlideShare personally and I know I’m missing an opportunity. After playing with Haiku Deck last week and loving it, I know I need to stop procrastinating and give SlideShare a serious thought.

4. The Ultimate List of Blog Post Ideas

OK, this post is not from the past couple of weeks but it’s just as fresh as it was in May. If you’re stuck and don’t know what to write about next time, peruse this list from Russ Henneberry at Digital Marketer. (Confession: This is where I got inspired to start my reading list.)

You won’t find a list of headlines, per se. Rather, it’s a list of the types of posts (more than 50 of them, plus a “multiplier” at the end of each of the eight sections). No more excuses about writer’s block!

5. 2014 FIFA World Cup Advertisers Focus on Storytelling

Soccer is on everyone’s minds, and like any good storyteller that takes advantage of trending topics, the Media is Power blog gets into the action by studying the masters — content marketing masters, that is.

Read this brief analysis of what Johnson & Johnson, Coca-Cola and Nike are doing to divert a little soccer-fan attention their way. Timeliness is a part of an effective strategy but keep in mind that if you want to take advantage of the headlines, it needs to be in good taste.

Author: Rodika Tollefson

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