About Narrative Transport
Storytelling is a bit of an overused buzzword in communications. Yet it works.
It works at an emotional level and, if properly constructed, at a neurochemical one.
Stories that follow a certain structure and elements take us on a journey. They help us identify with the character.
Psychologists call this narrative transport (or transportation).
It’s a mental state that impacts attitudes and leads to persuasion.
This blog is about storytelling in the digital age — how to communicate your message better.
About the author
Freelance journalist, writer, editor and multimedia producer Rodika Tollefson creates and plays near Seattle, Washington. She welcomes assignments from publication editors as well as work-for-hire from anyone who needs writing, editing, video or communications/media consulting work. She specializes in creative storytelling and produces short indie documentaries for fun.
Learn more at www.rodikat.com
Rodika's personal blog Words & Bytes