Creating Effective Content to Promote Your Business
Aug09

Creating Effective Content to Promote Your Business

(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...

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Duels Are Illegal (OR, a Few Simple Tips for Saving Your Words from Certain Death)
Jan13

Duels Are Illegal (OR, a Few Simple Tips for Saving Your Words from Certain Death)

You don’t have to be a great writer or create perfect copy to look professional, but you can do a few little things to save your precious words from certain death.

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