Conflict, drama, risk-taking, genuine storytelling — these are some of the ingredients of a winning storytelling formula that Travel by Dart producers have turned into a winning concept for their show.
If your message doesn’t resonate with your audience, all the marketing genius (or budget) in the world won’t save your content from certain digital death. But making sure your current and future customers and supporters relate to your message is actually quite simple.
For professional communicators, stories create opportunities to deliver a message that can accelerate our audience’s understanding, help people relate — and, hopefully, take action as they see fit.
We can’t help but be impacted by stories. They activate our brain because we’ve been conditioned to them — and sometimes it comes down to brain chemistry.
Storytelling is a (perhaps overused) buzzword today in just about any field that involves communication. But what, exactly, is a story? And why have some stories survived through the centuries?
(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...