Adapt and Expect the Unexpected: Storytelling Lessons from the Producers of ‘Travel by Dart’
Mar11

Adapt and Expect the Unexpected: Storytelling Lessons from the Producers of ‘Travel by Dart’

Conflict, drama, risk-taking, genuine storytelling — these are some of the ingredients of a winning storytelling formula that Travel by Dart producers have turned into a winning concept for their show.

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5 Ways to Make Sure Your Audience Relates to Your Message
Aug12

5 Ways to Make Sure Your Audience Relates to Your Message

If your message doesn’t resonate with your audience, all the marketing genius (or budget) in the world won’t save your content from certain digital death. But making sure your current and future customers and supporters relate to your message is actually quite simple.

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Storytelling Fundamentals: Why Certain Stories Have Power Over Us
Jun27

Storytelling Fundamentals: Why Certain Stories Have Power Over Us

We can’t help but be impacted by stories. They activate our brain because we’ve been conditioned to them — and sometimes it comes down to brain chemistry.

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Storytelling Fundamentals: Understanding What ‘Story’ Is
Jun24

Storytelling Fundamentals: Understanding What ‘Story’ Is

Storytelling is a (perhaps overused) buzzword today in just about any field that involves communication. But what, exactly, is a story? And why have some stories survived through the centuries?

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The Reading List: Digital Media & Storytelling News, Tips from Around the Web
Jun19

The Reading List: Digital Media & Storytelling News, Tips from Around the Web

My top content choices this week are about repurposing content, using SlideShare, cons and pros of various storytelling platforms, plus a list of blog post ideas and a little inspiration from marketing giants taking advantage of the World Cup.

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Experimenting with Haiku Deck Presentation App
Jun13

Experimenting with Haiku Deck Presentation App

Haiku Deck is aptly named. Creating a deck with this app does feel a bit like creating poetry. And as much as it is fun to use, it can drive some serious storytelling.

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10 Things I Learned about Content Marketing from Journalism
Jun09

10 Things I Learned about Content Marketing from Journalism

Research, good questions, emotion, proofreading and more — a few things from my journalism travels that apply to any content.

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Creating Effective Content to Promote Your Business
Aug09

Creating Effective Content to Promote Your Business

(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...

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How to Lose a Reporter in One Day (OR, What Not to Do If You Want Your Story Covered)
Dec27

How to Lose a Reporter in One Day (OR, What Not to Do If You Want Your Story Covered)

When you’re trying to get a reporter to cover your story, it’s a little bit like dating. Avoid these mistakes if you want to make it to the next one.

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