Conflict, drama, risk-taking, genuine storytelling — these are some of the ingredients of a winning storytelling formula that Travel by Dart producers have turned into a winning concept for their show.
If your message doesn’t resonate with your audience, all the marketing genius (or budget) in the world won’t save your content from certain digital death. But making sure your current and future customers and supporters relate to your message is actually quite simple.
We can’t help but be impacted by stories. They activate our brain because we’ve been conditioned to them — and sometimes it comes down to brain chemistry.
Storytelling is a (perhaps overused) buzzword today in just about any field that involves communication. But what, exactly, is a story? And why have some stories survived through the centuries?
My top content choices this week are about repurposing content, using SlideShare, cons and pros of various storytelling platforms, plus a list of blog post ideas and a little inspiration from marketing giants taking advantage of the World Cup.
Haiku Deck is aptly named. Creating a deck with this app does feel a bit like creating poetry. And as much as it is fun to use, it can drive some serious storytelling.
Research, good questions, emotion, proofreading and more — a few things from my journalism travels that apply to any content.
(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...
When you’re trying to get a reporter to cover your story, it’s a little bit like dating. Avoid these mistakes if you want to make it to the next one.