If your message doesn’t resonate with your audience, all the marketing genius (or budget) in the world won’t save your content from certain digital death. But making sure your current and future customers and supporters relate to your message is actually quite simple.
Some think email is losing its appeal among other ways to communicate, yet email newsletters are at the top of the list for marketers. Find out why in this week’s reading list.
Since storytelling comes in many forms, for this week’s Reading List I selected various platforms/tools. The list includes a few great examples about coming up with creative content, as well as some news and analysis of trends. This week’s focus is on LinkedIn, video storytelling and content marketing trends.
We can’t help but be impacted by stories. They activate our brain because we’ve been conditioned to them — and sometimes it comes down to brain chemistry.
Storytelling is a (perhaps overused) buzzword today in just about any field that involves communication. But what, exactly, is a story? And why have some stories survived through the centuries?
My top content choices this week are about repurposing content, using SlideShare, cons and pros of various storytelling platforms, plus a list of blog post ideas and a little inspiration from marketing giants taking advantage of the World Cup.
Research, good questions, emotion, proofreading and more — a few things from my journalism travels that apply to any content.
(originally published in Kitsap Business Journal) Content marketing rose as the darling concept of digital marketing in the last couple of years, sending many companies scrambling to join the growing trend of serving up content first and advertising last or maybe not at all. Also dubbed brand journalism and brand storytelling, the concept is turning on its head the question of what, exactly, is the core competency for a corporation...
(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...