10 Things I Learned about Content Marketing from Journalism
Jun09

10 Things I Learned about Content Marketing from Journalism

Research, good questions, emotion, proofreading and more — a few things from my journalism travels that apply to any content.

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Content Marketing Emerges as Hottest New Marketing Trend
Feb09

Content Marketing Emerges as Hottest New Marketing Trend

(originally published in Kitsap Business Journal)  Content marketing rose as the darling concept of digital marketing in the last couple of years, sending many companies scrambling to join the growing trend of serving up content first and advertising last or maybe not at all. Also dubbed brand journalism and brand storytelling, the concept is turning on its head the question of what, exactly, is the core competency for a corporation...

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Creating Effective Content to Promote Your Business
Aug09

Creating Effective Content to Promote Your Business

(originally published in Kitsap Business Journal) If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire...

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Duels Are Illegal (OR, a Few Simple Tips for Saving Your Words from Certain Death)
Jan13

Duels Are Illegal (OR, a Few Simple Tips for Saving Your Words from Certain Death)

You don’t have to be a great writer or create perfect copy to look professional, but you can do a few little things to save your precious words from certain death.

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How to Lose a Reporter in One Day (OR, What Not to Do If You Want Your Story Covered)
Dec27

How to Lose a Reporter in One Day (OR, What Not to Do If You Want Your Story Covered)

When you’re trying to get a reporter to cover your story, it’s a little bit like dating. Avoid these mistakes if you want to make it to the next one.

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